New Paddle: Cheap, Good and Fast–take all three

Unlike most sports business categories, the SUP world is flush with people who paid their dues. And paddle makers are no exception. Literally everyone in the business has paddling records, Olympic history, technical qualifications, and years of artistry in their chosen medium. We’re very fortunate to have all this talent to choose from. Ernie Johnson of Johnson Big Stick Paddles is no exception, he’s still winning SUP distance paddling contests, testing and tuning his designs every day. The guy is a paddling machine. But Ernie has taken a very interesting tack with his latest offering. A value priced wood paddle series. Just in time for the Wall Street meltdown.

I’m a big fan of wood paddles. One look at all the surgery scars on my shoulders will tell you why. Wood paddles are easy on your shoulders, even if they’re not so easy on your wallet. If you’re doing a serious sprint race, you probably want carbon fiber to minimize the swing weight. But if you’re going long, or for your everyday stick for those daylong surf sessions, wood is a great answer that leaves you with some shoulders to lift that after-session beer.

Ernie has come out with a new, beautiful wood paddle series designed to be durable, easy on your body, and cheap. How cheap? $175. That’s less than you pay for one of those rough looking things that come out of Afghanistan, or wherever. And of course they look great. Not as much a piece of wall art as the standard Johnson Big Stick, but nice to look at, and you still get Ernie’s years of experience and woodworking skill in every paddle. Tough to beat, especially at this price.

You can contact Ernie at johnsonbigstick@mac.com or call 949-412-6980. Tell him PonoBill sent you.