Back At It

I’ve been slacking off terribly. No Ke Nalu articles, features, or even blog posts for ages. I’ve had good reason for that, the best in fact, the surf and downwind paddling on Maui has been just too good to do anything but play in the water. But after a month back on the island I’m settled back in and it’s time to work a bit. Here’s what I have planned:

Board Reviews: One of the most popular segments of Ke Nalu is board reviews, but ours have become very out of date. I’m reorganizing the review section to reflect the yearly release of new equipment. To aid that I’m adding several ways to search for boards. More important is how new boards will get reviewed–the majority of the information will come from readers. I simply can’t access enough boards to keep this part of Ke Nalu relevant, so I’m setting up a review system that any and all of you can access. It’s wiki-like in that anyone’s comments and information can be added, but I will review the information as time permits to ensure some measure of quality. I’ll keep you posted on the launch of the new system.

I’m also considering a redesign of Ke Nalu. I did this last year, and it was a major effort, but it helps me to keep my skills updated. There are some new themes that I like the looks of. I have to do a fair amount of manual work to make Ke Nalu look good. It would be nice to have more of it automated.

Broader Scope: I built Ke Nalu as a marketing experiment. I’m writing a book on new marketing concepts, and Ke Nalu is intended to form a large number of the examples in the book. I’m at the point in the book where the examples need to become significantly more complex in scope, and so I’m going to have to invest some time in events, other media (podcasts, video, audio) and other delivery mechanisms. So you’ll be hearing more of my somewhat grating nasal voice.

More external content: I’m going to bug everyone I know to write articles. There’s a great deal of information out on the web, but it disappears quickly. forums like The Standup Zone (http://www.standupzone.com) have great content that disappears down the threadline much too quickly. I’ll be bugging the people who write these fine and detailed posts to turn into articles.

So we’re back in biz. I have a lot of articles that I’ve been collecting bits for. I’ll be releasing at least three per week as soon as I get the review system up and debugged.