New Starboard Catalog

I downloaded the new Starboard catalog. What a neat piece of work. It’s actually worth sitting down and giving it a good read. The design work is top-notch, the photography is superb, and the writing is simply excellent. It will make you feel happy and privileged that you are already part of this sport. That’s good marketing, that’s a fine piece of work.

I’ve done this kind of thing, I know how hard it is to do something this good. You have to make too many compromises to get complex catalogs done. Too many editors, too many people saying “maybe we shouldn’t say this…people might take offense.” Most work gets nibbled to death by a committee. Anyway, enough raving. It’s good. It’s going to be hard for them to beat this in 2010.

The lineup has some very nice additions. I like the looks of the K models–a kind of cross between Kayak and SUP. I also like the looks of their smaller boards. they make my checkbook feel all warm and fuzzy. I think that’s what a catalog like this is supposed to do. Get your own copy here: Starboard Catalog