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Unlike most sports business categories, the SUP world is flush with people who paid their dues. And paddle makers are no exception. Literally everyone in the business has paddling records, Olympic history, technical qualifications, and years of artistry in their chosen medium. We’re very fortunate to have all this talent to choose from. Ernie Johnson Continue Reading

Ernie Johnson (Johnson Big Stick Paddles) is selling a custom van he has on the big island. Why is this in Ke Nalu? Well, its just about perfect for an extended Hawaiian SUP trip. I sure like the looks of this thing. I’d guess you could go about anywhere with it. I’ve lived in less Continue Reading